SemiColonTechnology

SEO

What Is SEO Search Engine Optimization?

SEM and PPC are two other common terms you will read about a lot here on Search Engine Land and hear about in the larger search marketing community.

Read on to learn more about both of these terms and how they’re related to SEO.

SEO vs. SEM

SEM stands for search engine marketing – or, as it is more commonly known, search marketing. 

Search marketing is a type of digital marketing. It is an umbrella term for the combination of SEO and PPC activities meant to drive traffic via organic search and paid search.

Put simply, search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.
Today, many people use SEM interchangeably with PPC (which we’ll talk about in the next section).

This idea seems to undercut SEO. However, SEO is marketing, just like PPC is marketing.

Here’s the best way to think about SEO and SEM:

Imagine SEM is a coin. SEO is one side of that coin. PPC is on the flip side.

Our Services

Web Development

A developer is someone who writes computer code to create websites, applications, software, games, or computer systems.

Digital Marketing

Any digital channels by a business or company to market or promote products and services to consumers are referred to as digital marketing. 

SEO Consultancy

An SEO consultant helps businesses improve their websites’ ranking in search engine results. An SEO consultant’s goal is to make it easier for potential clients to find you, 

Hosting Solution

These Web Hosting Articles can help you understand basics of web hosting, designing and Internet marketing. They can help you find out which type of hosting solutions are right for you

Graphic Designing

graphic design, the art and profession of selecting and arranging visual elements—such as typography, images, symbols, and colors—to convey a message to an audience. 

Custom Support

In addition to the functions mentioned, customer support’s objective is to listen to general customer concerns and address company questions, 

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