TOP 10 MARKETING STRATEGIES NEED IN 2023
Marketing has changed, and that means marketing strategies have changed, too. When widespread internet adoption took off, it completely changed how business works and how people find deck builders. Remember when you used to be able to secure a solid amount of business by attending a couple trade shows every year? Here’s the thing, people nowadays make their purchase decisions …
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6 REASONS STRUGGLE WITH MARKETING
Does this sound familiar: You love working with your hands. Somewhere along the way, you discovered you were pretty good at building things. You had the opportunity to learn the trade under someone else, but you reached a point where you wanted to go out on your own. So, you started a deck-building business. Your passion is to build decks …
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SEMI CONTRACTORS: WHAT THE IOS 14 UPDATE MEANS FOR YOUR FACEBOOK MARKETING
There’s been a lot of fuss around Apple’s new “iOS 14 update.” Due to changes with iOS 14 for Apple users, the update will affect Facebook advertisers. Some functions and tools of Facebook ads will be affected, but don’t worry. Moving forward, businesses will have to work around these changes, and luckily, we have a few tricks up our sleeves …
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TOO BUSY TO MARKET YOUR COMPANY? YOU’RE DOING IT WRONG
Chances are you didn’t start a deck company because you have a passion for marketing, accounting, payroll, or advertising budgets. Most likely you wanted to create amazing things that you were proud of and that others could enjoy. And right now, with people spending more time at home, you probably have plenty of opportunities to do what you love. In …
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HOW TO RESPOND TO ONLINE REVIEWS & WHY IT’S IMPORTANT FOR YOUR COMPANY
It’s no secret that online reviews matter. Building a new making any home improvement is a big decision, and people will do their research online before making a purchase. And while it’s essential to get positive reviews, it’s equally important to know how to deal with negative ones. Why Are Online Reviews Important To The Health Of Your Construction Business? …
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HOW TO BUILD AUTHORITY AND ONLINE EXPOSURE WITH LOCAL SEO
As a deck builder, you know all about how to build a beautiful deck. It starts with a vision and before long the work begins. First, you create a firm foundation upon which to build out the structure. The same is true with marketing. You need Google to recognize your company, and you need people to find you on the …
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9 STEPS TO LEVERAGE GOOGLE MY BUSINESS
The experts said to get more customers for your deck building company you needed a website. Great. You got one. Where is everybody? Right? This is not uncommon. You need a world-class website, but if you want to know the fast track to getting more people on your business website and convert those leads into customers, then having a well-optimized …
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GOOGLE ADS (PPC) OR SEO? WHICH WILL GROW MY SMALL BUSINESS?
Who want to promote their business online face what some consider to be a difficult decision: Google Ads (PPC/paid search) or SEO (organic/free search)? Which strategy will grow your business and offer a better return on investment? Is it really an either/or decision when it comes to search engine marketing (paid search) or search engine optimization (free search)? Who wants …
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