Google has finished rolling out its helpful content update.
- Semicolon
- November 7, 2023
- All Blogs, SEO Services
- 0 Comments
The update was finished on September 9th.
Google confirmed the completion of the helpful content upgrade, which took place from August 25 to September 9, 2022, spanning 15 days. On September 9th, Google announced the update’s completion.
Just a reminder: Google’s update evaluates the overall content quality of a website. It targets sites with excessive low-quality or keyword-stuffed content designed primarily for search engines, not users.
In simpler terms, ask yourself: Did you create the content to help users or simply to rank on Google?
If your site was impacted, Google provides a list of questions to assess your content. By following the guidelines and making necessary adjustments, it might take several months to recover from the effects of this update.
Learn more about the updated helpful content. According to Google, the new update focuses on material created solely to rank well in search engines, rather than helping people. This upgrade aims to help users find high-quality information easily.
Google aims to promote and reward content that benefits users and is crafted with human readers in mind, not just for search engines.
The topic of search engine-optimized content, also known as “search engine first content,” is frequently discussed on social media and other platforms. In essence, users are frustrated with websites that perform well in search but don’t provide useful information.
This algorithm strives to prioritize websites designed for people while lowering the ranking of sites focused solely on search engines.
This initiative is part of Google’s ongoing efforts to reduce low-quality content and enhance access to genuine and valuable information in Search. It emphasizes content created for readers, not just search engines.
Impact: Google acknowledged the significance of this upgrade, but it didn’t create major disturbances. There was little volatility until this morning, making it hard to attribute changes to the upgrade.
Google discussed the helpful content update just days before its launch, leaving little time to address potential site-wide issues. Overall, SEOs weren’t overly concerned about this update.
Why it matters: If you’ve noticed significant ranking or visibility changes in Google search recently, this update might be the cause. Follow Google’s recommendations, make necessary adjustments, and be patient for improvements in the coming months.
We hope this update benefited you. If not, we wish you a speedy recovery. For expert guidance on adapting to this and future Google updates, contact Semicolon Technology by clicking here.
